Art Direction, Identity, Social Design
I’m interested in social design with a purpose beyond aesthetic value and mindless consumption. I’m working on practising what I preach and buying less things just because the packaging is pretty.
Movement is a project that seeks to solve two main issues faced by the Caribbean Reparations Commission – it’s lack of public visibility and misconceptions about their reparations claim. Beginning with a name change that better reflects the mission of the organisation, an identity and graphic system is implemented that encourages engagement and action. This is shown through promotional posters and the creation of an educational pack that attempts to prevent misunderstanding by providing a comprehensive but simplified overview of the entire issue.