sebastian_luff

sebastian_luff
Peterborough, UK

madebyfuel.com
+447398717502
sebluff@gmail.com

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Branding, Editorial, UI Design

I believe in embracing simplicity within design, refining and subtracting visual elements in the pursuit of crafting logical user-centric products that are underpinned by conceptual thinking and creativity.
bankside typeface
“It represents freedom, adventure and a lifestyle many people wish they had.”

The Bankside typeface was designed for signage and way-finding purposes. The challenge was to produce a functional and distinctive typeface family with a clear focus on the clarity and legibility of the text. The typeface has been developed for fast paced environments with a high volume of traffic. The geometric sans serif typeface was designed with a large x-height in order to increase legibility at greater distances and aid visibility. The typeface was also constructed to withstand problematic legibility scenarios such as blur and sharp viewing angles.
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