Branding, Editorial, UI Design
I believe in embracing simplicity within design, refining and subtracting visual elements in the pursuit of crafting logical user-centric products that are underpinned by conceptual thinking and creativity.
bankside typeface“It represents freedom, adventure and a lifestyle many people wish they had.”
The Bankside typeface was designed for signage and way-finding purposes. The challenge was to produce a functional and distinctive typeface family with a clear focus on the clarity and legibility of the text. The typeface has been developed for fast paced environments with a high volume of traffic. The geometric sans serif typeface was designed with a large x-height in order to increase legibility at greater distances and aid visibility. The typeface was also constructed to withstand problematic legibility scenarios such as blur and sharp viewing angles.