Art Direction, Identity, Typography
Dancing letters, identities full of soul, complex things made clear and a secret desire to give everything up for distance swimming and pancakes.
Māja is a typeface that was born out of a love towards the philosophy of a wholesome life in breathing, smelling and talking wooden houses and the desire to preserve and celebrate their niche cultural heritage in Riga. The intricate constructional detailing and form of these houses is translated into letterforms by taking their straight and robust frame as a base and then adding their ornamental facade detailing to stems, arms, legs and crossbars. To pay tribute to two niche art forms – wood architecture and wood typography – Māja typeface is to be set in wood by Petrescu Press and available for traditional print.